Privacy Policy

Advertising

Google Ad Manager and Facebook Lookalike Audience

Personal Data: Cookies; Usage Data

Microsoft Advertising and Google Ads Similar audiences

Personal Data: Tracker; Usage Data

Facebook Audience Network

Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

VWO - Notifications

Personal Data: device information; Tracker; Universally unique identifier (UUID); Usage Data

Analytics

Facebook Ads conversion tracking (Facebook pixel), Google Ads conversion tracking, Google Analytics and Improvely

Personal Data: Cookies; Usage Data

Facebook Analytics for Apps

Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

Wordpress Stats and Google Analytics with anonymized IP

Personal Data: Tracker; Usage Data

Google Analytics Advertising Reporting Features

Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

Microsoft Advertising Universal Event Tracking

Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

LinkedIn conversion tracking (LinkedIn Insight Tag)

Personal Data: device information; Tracker; Usage Data

Google Analytics Demographics and Interests reports

Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

Commercial affiliation

Awin

Personal Data: Tracker; Usage Data

Contacting the User

Contact form

Personal Data: country; email address; first name; last name; phone number; ZIP/Postal code

Content commenting

Facebook Comments

Personal Data: Tracker; Usage Data

Content performance and features testing (A/B testing)

VWO - Testing

Personal Data: device information; Tracker; Universally unique identifier (UUID); Usage Data

Displaying content from external platforms

Google Maps widget and Vimeo video

Personal Data: Cookies; Usage Data

Google Fonts

Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

Handling payments

Instamojo

Personal Data: various types of Data as specified in the privacy policy of the service

Handling productivity related activity

Service Improvement

Heat mapping and session recording

VWO - Heat mapping and session recording

Personal Data: device information; Tracker; Universally unique identifier (UUID); Usage Data

Interaction with external social networks and platforms

Facebook Like button and social widgets

Personal Data: Tracker; Usage Data

Remarketing and behavioral targeting

Facebook Custom Audience

Personal Data: Cookies; email address

Facebook Remarketing and Google Ads Remarketing

Personal Data: Cookies; Usage Data

Remarketing with Google Analytics

Personal Data: Tracker; Usage Data

Selling goods and services online

Book Despatch

Tag Management

Google Tag Manager

Personal Data: Usage Data

Information on opting out of interest-based advertising

?In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

Privacy Shield participation: data transfers from the EU and Switzerland to the United States

The Owner participates in and complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data transferred from the European Union and Switzerland to the United States. The policies and rights outlined below are therefore equally and explicitly applicable to Users from Switzerland, except if stated otherwise. The Owner has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.

If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view the Owner’s certification, please visit https://www.privacyshield.gov/ (or find the direct link to the certification list of Privacy Shield participants maintained by the Department of Commerce https://www.privacyshield.gov/list).

What does this mean for the European User?

The Owner is responsible for all processing of Personal Data it receives under the Privacy Shield Framework from European Union individuals and commits to subject the processed Personal Data to the Privacy Shield Principles.

This, most importantly, includes the right of individuals to access their personal data processed by the Owner.

The Owner also complies with the Privacy Shield Principles for all onward transfers of Personal Data from the EU, which means that it remains liable in cases of onward transfers to third parties.

With respect to Personal Data received or transferred pursuant to the Privacy Shield Framework, the Owner is subject to the investigatory and regulatory enforcement powers of the FTC, if not stated otherwise in this privacy policy.

The Owner is further required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Dispute resolution under the Privacy Shield

In compliance with the Privacy Shield Principles, the Owner commits to resolve complaints about its collection or use of the User’s Personal Data. European Union individuals with inquiries or complaints regarding this Privacy Shield policy should first contact the Owner at the contact details supplied at the beginning of this document referring to “Privacy Shield” and expect the complaint to be dealt with within 45 days.

In case of failure by the Owner to provide a satisfactory or timely response, the User has the option of involving an independent dispute resolution body, free of charge.

In this regard, the Owner has agreed to cooperate with the panel established by the EU data protection authorities (DPAs) and comply with the advice given by the panel with regard to data transferred from the EU. The User may therefore contact the Owner at the email address provided at the beginning of this document in order to be directed to the relevant DPA contacts.

Under certain conditions – available for the User in full on the Privacy Shield website (https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint) – the User may invoke binding arbitration when other dispute resolution procedures have been exhausted.

Selling goods and services online

The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.

The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.